Sonya Isupova                                          Graphic Design | Illustration


Vuoden Huiput (Years Best) is Finland’s most
respected creative competition.

The annual event aims to raise the quality of design, strengthen creativity and originality and to promote the industry as a whole. The competition and gala is arranged by Grafia, the Finnish association of Graphic Designers.

The Vuoden Huiput 2016 identity was created to challenge
the common perception of a creative industry.

Through characterising the competition’s main element, a graphical pyramid, we created a playful mascot which was used in multiple applications from the invitation pin, awards annual and a downloadable messaging sticker app.
In addition to the charismatic pyramid character, we combined him/her with cliche phrases or quotes that are painfully familiar to those working within the industry.