EKE Loft

EKE builds entire residential areas and our task was to design a new visual identity for EKE Loft apartments. Unlike the traditional apartments, EKE Loft is sold as one large  raw space that can be left as such or divided into separate rooms. These unique characters was something  that needed to be highlighted in the identity.

Agency: hasan and partners
client: EKE

Creative solution:

Our approach was to build from the EKE brand
through usage of weight and boldness, while
adding a new visible grid and impactful colour
palette to elevate it to new heights. Balancing
between heavy EKE Loft logotype and light line
grid, the identity creates tension and impact.
We wanted to highlight EKE’s strong architectural background.