ADCE
Identity redesign of the
Art Directors Club of Europe.
Our solution was to first create a
bold identifier that would become a
recognizable symbol for all the events,
better resembling something of status
and weight and would act as a graphic
that could grow and be used as device
to explore themes in the future. This
identifier would then be paired with
a smarter grid and bolder typographic
approach.
![](https://freight.cargo.site/t/original/i/df0314789a2ed33da2932d49e3304fa25e6eea6de42eb40154743e4c87862650/ADCE_11.png)
![](https://freight.cargo.site/t/original/i/1497ec59f1af159cac7a41d6a8161b8e166a6b815964d177a9536c9d6d6831c4/ADCE_2.png)
![](https://freight.cargo.site/t/original/i/6ee2855e5bf7907a60c86a9030bdf9cae76dce871c02248c89f2d561d39463c5/ADCE_1.png)
![](https://freight.cargo.site/t/original/i/b9023d151990fe1434f8778c06959ba6aed937895b3e69869821d171a54bcc88/ADCE_3.png)
![](https://freight.cargo.site/t/original/i/822fced9f8371e7174ce7ca0ee9d46b8f78a4842b2d0ce94ab75350ea87e762a/ADCE_4.png)
![](https://freight.cargo.site/t/original/i/2cca9309c50eecbbc599ec92160737bdd519abfa5cff0f56309364bfd35c42ad/ADCE_10.png)
![](https://freight.cargo.site/t/original/i/054208be22461b1a1e7886efbdb1280057b11f2c1aa79bc0b1c6b2af7061f57e/ADCE_9.png)
![](https://freight.cargo.site/t/original/i/14196f00ede8895dff509f93bb70b9ebb24c07ed29da746b184643ae06d70e44/ADCE_6.png)
![](https://freight.cargo.site/t/original/i/9b6f6ca826de74d2ee5d230797f0b8cf5623d759984412fae41f9212d6930751/ADCE_8.png)